Christine Cahoon Thu 29 Jan 2015
While it's important to make sure that you keep your content up-to-date and relevant, it's also important to keep each section's title and description metatags up-to-date as you change your content.
Search engines use these metatags to display a summary of what's on each page in the search engine results page after a search has been performed (see first screenshot).
To update the metatags for a particular section, go to:
Administration -> Sections
A list of all the sections and subsections that you have on your web site is listed. Now select the pencil icon against the section you want to edit (see second screenshot).
The page refreshes to display what you've previously supplied in the Page title and Page description fields for that section (see third screenshot). It's good practice to have keywords that are in the page content also in the title and description metatags. Once you've updated the metatags to reflect what's in the page content, select Submit and that's it updated.
If you are unsure what keywords to use throughout your content, here's a few search engine optimization tips on what to do:
- list the type of audiences you want to visit your site
- think of the keywords that each might use to type into a search engine when they're looking for the type of services and products you offer
- use these keywords in your page content and metatags, where relevant.
Remember what's good for your audiences is good for search engines. The search engine crawlers index your site so providing quality, relevant content is key.
If you need any help, please don't hesitate to contact us.
Christine Cahoon Wed 11 Nov 2015 updated: Tue 07 Jun 2016
It's also worth checking out Google keyword trends, https://www.google.com/trends/.
Just type a few keywords separated by commas (in the 'Explore topics' input box at the top of the page) that you think an audience would type into a Google search to find your web site. Press return. Google will then display in a graph the popularity of those keywords set against each other, that is, how many times over time people have typed those keywords when performing a Google search.
It'll help you decide what keyword(s) you should use within different, relevant pages of your web site.